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Social media can be a blessing and a curse, depending on how you use it. Here are four social media don’ts for accountants.
We gave you four social media “do’s for accountants—simple and concrete tactics that will help you raise your profile across social media platforms. Now, we give you four social media “don’ts”. These are things to avoid, at all costs, if you want to use your social media profiles in an effective and targeted manner.
Don’t value quantity over quality
People too often make the mistake of obsessing over the number of followers they have on sites like Facebook, LinkedIN and Twitter. But what’s truly important is who you follow—and who follows you—how successful or respected they are, and who they know and can connect you to. Don’t underestimate the importance of quality where social media is concerned.
Don’t underestimate the importance of quality where social media is concerned.
Don’t leave too much lag time in between posts
If you are an accountant and are using social media to promote yourself and/or your firm, it’s important to update your profiles relatively frequently, and to show that you’re up to date with current trends in accounting and finance or other relevant current affairs issues. If a prospective accounting job client visits your Facebook, Twitter or LinkedIN profile page and sees that the last thing you posted was weeks or even months ago, they’ll assume you’re not fully invested in, or are too busy to, connect with new clients or professionals.
Don’t take for granted that privacy settings are constantly changing
Unfortunately, the privacy settings and features in your social media platforms are constantly being updated or revised. With this in mind, don’t assume that any sort of privacy settings you have chosen are static, and keep regular track of who’s seeing what you do and when.
Don’t give advice
Although you want to establish yourself as someone with a strong knowledge base and informed opinions about finance and accounting, you don’t want to come across as too argumentative, opinionated or condescending. It’s important to make interesting observations and emphasize accounting or financial practices that you consider to be effective or significant, but avoid hitting people over the head with direct advice or directives.
Mastering the do’s and don’ts of social media and understanding how to utilize these tools to your best professional advantage will ultimately help you make connections and thrive in your accounting career.
Let us know what you think! At Clarity Recruitment, we’re always interested in hearing from accounting and finance professionals like yourselves, who are ready for new, excitingopportunities that can take their careers to the next level. And be sure to follow us on Twitter (@clarityrecruits) and connect with us on Facebook for more great tips and advice!
